In the spring of 2024, award-winning Tequila Ocho, launched new packaging that further reflected the brand’s commitment to terroir in spirits.

SALUK & CO. was tasked with putting together a media program to help announce the new bottle to fans of tequila, and to garner attention with folks who are spirit drinkers.

We put together a digitally-led program, with home page and section takeovers on World Paloma Day, and high impact placements throughout the campaign.

We A/B tested creative & messaging executions, targeting options, and devices to optimize the program throughout the flight. The results were a significant brand awareness increase for the brand, tremendous lift in visits to the website, and most importantly, new trial sales lift.