SALUK & CO. has been planning and buying media advertising campaigns for Bluecoat Gin since 2021.

Since Bluecoat was born in Philadelphia, and has tremendous presence there with Philadelphia Distilling, we have a long-standing partnership with NBC Philly and the Philadelphia Phillies. The partnership includes commercials, on-air mentions, digital placements and billboards.

In addition, we utilize targeted video buys on various streamers (Peacock, HULU, Paramount+) in several U.S. markets along with a hyper-targeted YouTube campaign to reach millennials who are interested in cocktails, nightlife, music and the Bluecoat lifestyle.

In the past, to support Bluecoat Gin’s home market, Philadelphia, we also utilized a targeted out of home campaign above and below ground using bus Kings with extensions, digital Urban Panels and subway 2 Sheet Posters.

Finally, we use location-based targeted mobile partners to serve ads to customers while they are in the store as a way to reach our audience when they’re in the process of buying their gin.