Since 2021, when the brand unveiled new packaging for the full range of Bluecoat spirits – original Bluecoat American Dry Gin, Bluecoat Elderflower Gin, and Bluecoat Barrel Finished Gin, SALUK & CO. has been planning and buying media advertising campaigns to help tell the story of the brand, and to showcase the new packaging to the world.

Since Bluecoat was born in Philadelphia, and has tremendous presence there with Philadelphia Distilling, we partnered with NBC Philly and the Philadelphia Phillies. The partnership includes commercials, on-air mentions, digital placements and billboards.

In addition, we utilized targeted video buys on various streamers (Peacock, Paramount+) in several U.S. markets along with a hyper-targeted YouTube campaign to reach millennials who are interested in cocktails, nightlife, music and the Bluecoat lifestyle.

In the past, to support Bluecoat Gin’s home market, Philadelphia, we also utilized a targeted out of home campaign above and below ground using bus Kings with extensions, digital Urban Panels and subway 2 Sheet Posters.

The results include increased distribution, sales, and velocity of Bluecoat Gin.