When Korean company Bibigo wanted to get more awareness around their frozen meals, as well as increase their brand awareness to potential investors, they turned to SALUK & CO. to craft a program targeted at both customers and potential corporate investors.

The consumer-facing portion of the program included a series of targeted digital placements across mobile networks, re-targeting, paid-social, and site-specific placements. For the creative, the food was the star. Delicious meals shot in a compelling way both in lifestyle placements and juxtaposed against the packaging to entice consumers to try it for the first time and repeat trial.

To draw in potential investors, we designed a custom branded content piece with the New York Times (view it here) to give a brief rundown of the company, its current offerings, and future plans. The article was promoted with custom creative units on NYTimes.com and was served to over 2 million targeted impressions.

The results of both campaigns were quite positive. The consumer facing campaign helped increase U.S. sales of Bibigo products by 15% for the two months that the campaign was running. The investment program outperformed all KPI including outreach to the company for potential investment.